DNA Consumer Durable Index

Buying a product for home and office use is no easy task. If you go wrong you can’t just throw it away. That’s why DNA, with the help of AC Neilson, has conducted a study amongst thousands of owners to find out which products and brands are the most sought after in the country. Conducted nationally this survey shows you the country’s true preference for products across categories; be it a big screen TV or a humble vacuum cleaner. So go ahead and make your next product decision based on this study. After all, if it’s preferred by so many, it cannot be wrong, can it?